Additionally, a blog is an excellent source of content that can be repurposed into content pieces for various social media channels. Having a blog with high-quality and relevant blog posts can impact your overall website’s performance in search engines. The main purpose of a blog is to connect with your customers and answer their potential questions. They can be a website, a microsite, or a blog but not a page where you just pitch your services or products. Content hubs offer a collection of content aimed at specific types of customers published by your company to target the right audiences. It has a different URL, and its primary goal is to centralize relevant content where readers can easily find the information they need. Check out some great landing page examples from HubSpot that can inspire your business.Ī microsite is a website separate from your main website, which focuses on branded content or a single topic. If you want to grow your business and increase leads, you need to build a great website with an immediately attractive and informative landing page.
However, some businesses still don’t realize that most of their customers visit their websites before purchasing. Brand Websites & Web PagesĪ confident online presence is essential and can have an unprecedented impact on your company’s success. Start by reviewing these common digital marketing ideas before we detail the more exciting nuances of your strategy.
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